Data/hora: 03/06/2024 09:40:04

Biblioteca(s): | Epagri-Sede.
Tipo da produção científica: | Resumo em Anais de Congresso
Data corrente: | 29/11/2018
Data da última atualização: | 29/11/2018
Autoria: | WURZ, D. A.; BRIGHENTI, A. F.; OUTEMANE, M.; RUFATO, L.
Título: | ANALYSIS OF FACTORS INVOLVED IN WINES PURCHASE BY CONSUMERS.
Ano de publicação: | 2018
Fonte/Imprenta: | In: WORLD CONGRESS OF VINE AND WINE, 41., 2018, Punta del Este. Resumos... Punta del Este, Uruguai: OIV, 2018. p. 604-605.
Idioma: | Inglês
Conteúdo: | The wine market and its consumption is very dynamic. For a long time, specialized stores led wine sales, however, over the last few years there has been a significant increase in wine sales in supermarkets, which are currently investing more and more in this segment. The sales channels were expanding, and gradually began virtual commerce, also known as e-commerce. In this context, the objective of this work is to evaluate the factors involved in wines purchase by consumers, specifically in relation to the place where wines are purchased. Regarding the exploratory research, the methods used were surveys in secondary sources, in this case by bibliographical consultations, statistical data collection and survey of experiences, through interviews with wine consumers. The interviews were conducted in Lages, Santa Catarina State, Brazil, were interviewed 100 people, regular consumers of wines and sparkling wines. After data collection and processing, these data was verified, with, editing, weighting and tabulation of the results. From then on, data analysis was performed. The chosen method of analysis was descriptive statistics. It was observed that the place that interviewees most buy wines are supermarkets, with 81.4%, followed by specialized stores (9.3%) and in the winery itself (7.0%). In relation to the wines that of the respondents said they bought wines they already know and 48.8% said they bought wines that they do not know or have not tasted. Of the total number of respondents, 93.0% stated that they do not buy wines in e-commerce, and only 7% stated that they buy wines in e-commerce. When asked why they did not buy wine in e-commerce, 47.5% said they had mistrust, 25% had no possibility to taste wine, and 20% had price and time for delivery. Those who buy wine through ecommerce, among the reasons cited are convenience, label diversity, payment conditions, better prices and ease in obtaining information. Through this work, it was observed that there is a preference in purchase of already known wines, and these are mostly purchased in supermarkets, and despite the growth of e-commerce, it has been verified that this is not a trend among the interviews of this search.
Palavras-Chave: | e-commerce; wine market; Wine sales.
Categoria do assunto: | E Economia e Indústria Agrícola
URL: | http://intranetdoc.epagri.sc.gov.br/producao_tecnico_cientifica/DOC_41722.pdf
Registro original: | Epagri-Sede (Epagri-Sede)
Exemplares: | Epagri-Sede - (103072-1) - UPC - PL - DD -  -  -  - DIS